|About Our Business
Charles Noval is owner and founder of Noval Enterprises. Over the past 18
years, Charles has invented over 35 products in a variety of industries from
sporting goods, specifically golf and soccer, to boating, retail display and
automotive. Most of his products are simple low-tech products that people
look at and say “why didn’t I think of that”. His products sell in retail sporting
goods stores as well as in Walmart, Kmart and in catalogs.
Charles gets his ideas by doing things he enjoys. He quickly turns his ideas
into a rough prototype. He uses wire, paper, wood, plastic, and other
malleable materials to fashion a speedy model. He plays with the model
and lets it sit in a prominent location allowing him to eye it from time to time
allowing new thoughts to percolate.
All of his products are simple ideas that solve a problem or solve a problem
more efficiently than existing products. The Boltless Tender beverage holder
allowed a boater to hold a beverage steady without putting holes in his boat.
His most profitable product, the QUIK NET provided an easy way to set up a
golf practice net using fiberglass poles. Previous nets were bulky, heavy
and difficult to set up. They typically weighed 35 lbs. and took a half hour to
set up. The Quik Net weighs 4 lbs. and takes only 2 minutes to set up and
accomplishes the same objective.
Charles founded Noval Enterprises, a company that manufactured,
marketed and sold his products.
Presently he is developing new products as well as consulting with
companies helping to expand their product line and to streamline their
Charles has a Master’s in Urban Planning and a Bachelor’s in Philosophy
Prior to founding Noval Enterprises, Charles Noval worked for PG&E and a
regional governmental planning agency funded by the EPA called SCAG
developing demographic and economic models that forecasted growth
trends based on demographc and socioeconomic factors.
OBJECTIVE: Provide consulting services in new product/market
development and analysis, utilizing expertise in problem solving
intervention, solution generation and marketing/distribution strategy in
domestic and international settings.
-Invented and marketed over 35 consumer products
-Founded an inventing and marketing company generating a million plus
sales per year in only 3 years
-Consulted with companies, developed new products and expanded
CONSULTING SERVICES OFFERED:
Product development and design including manufacturing considerations,
both domestic and international, idea generation facilitator, marketing and
distribution strategy including demographics, market identification, potential
market quantification, name branding, packaging and promotion.
Has a wide variety of experience in product invention and development, idea
generation and targeting efficient solutions. Is well adept at quickly defining
central issues and key variables. Facilitates development of innovative
solutions through questioning and probing techniques.
His experience starting a small product inventing company, Noval
Enterprises; that quickly rose to a million dollar company coupled with a
solid background in government, Pacific Gas & Electric Co., a masters
degree in demographics and urban economics and a bachelors in
philosophy and psychology has yielded a quick-study, creative thinking and
results oriented businessman.
November 1982 - Present
Noval Enterprises - Product invention, development and marketing company.
Founder, owner and CEO of Noval Enterprises, a company that invents,
develops and markets its own new products in a variety of industries from
housewares, retail display to the marine and sporting goods industry,
specifically golf and soccer. To date Charles Noval has developed over 35
In 1982 the company started as an undercapitalized hand to mouth
operation with one product. Through creative and efficient product
development and marketing techniques the company now has sales of over
one million dollars with a high profit margin. The company now has over ten
products all invented by Charles Noval. The company markets products
through a variety of distribution channels such as trade shows, sales
representatives, distributors, retailers, catalog houses and the internet.
Charles Noval has optimized these channels by continuously broadening
his product line.
Recently completed a multimillion dollar licensing contract for his patent
with a larger company in the golf industry who could more efficiently reach
worldwide markets and national chains.
January 1982 - October 1982
Pacific Gas & Electric Co., San Francisco, CA - Demographic & Economic
Developed methodology to assess demographic and economic market
demand for electrical power. Analyzed future lifestyle, political, economic
and social factors in demographic and economic trends.
November 1977 - July 1981
Southern California Association of Governments, Los Angeles, CA - Land
Developed politically sensitive demographic and economic forecasts as a
basis for planning federal, state and local government projects including
highways, schools, housing, sewer treatment facilities, etc.
Kusber Enterprises - Metal fabrication company. Developed a marketing
plan including brochures and literature to secure new customers and
advertise new machine capabilities. Developed new product lines to sell to
Madewell Products - Golf accessory manufacturer. Designed a visual
display aid to better attract customers in the retail environment. Improved
existing product design reducing return defects from 5% to less than 1%.
Developed a new product to add to existing line.
TAP Plastics - Plastic fabrication Company. Designed and sourced
components to reduce labor costs.
Ringling Brother Circus - Performed analysis of retail merchandise display
and sales operations before, during and after the show. Developed
recommendations to increase sales; including merchandise presentation
and salesperson incentive programs.
Various marketing and strategic business courses within U.C. Berkeley
Masters Degree - University Southern California, Los Angeles, CA
Urban & Regional Planning - Economics, land use planning, demographics
Bachelors Degree - New York University, New York, NY
Psychology and Philosophy - sensation and human perception, subjective
vs. objective experience, behavioral conditioning, logic.